Wednesday, November 19, 2025
9:35 AM – 10:00 AM PST
Travel discovery has moved far beyond OTAs and metasearch. Platforms like YouTube, TikTok and Reddit are shaping how new generations dream, research and even book their trips¡ªcompressing the path from inspiration to transaction. With hotel booking pilots rolling out on TikTok and creator-driven content dictating destination demand, the rules of engagement are shifting fast. Join our panelists from three of the biggest players as they unpack how social platforms are rewriting the playbook¡ªand what travel sellers must do to win the next wave of travelers.
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