Event: 2022 Phocuswright Conference
Product: Traveler Centric Platform
HQ: Madrid, Spain
Principal(s): Luis Maroto, President and CEO of Amadeus
Funding: Funded by Amadeus, as part of its Business Incubator - Nexwave
Product Description: Traveler Centric Platform offers a new collaborative way for travel brands across the industry to securely receive and share, with travelers¡¯ consent, insights and generate new revenue streams.
The clear view of the entire traveler journey enables travel providers to understand their customers better, humanizing the traveler experience with a more personalized and connected service.
Available today for hotels, the Traveler Centric Platform can benefit any vertical within the travel ecosystem.
Business Model: Platform business model
Competitors: No alternative solutions exist today in the market. Other solutions rely on segmentation and buyer behavior prediction.
Competitive Edge: Traveler Centric Platform provides unprecedented visibility of the end-to-end traveler journey, moving from a 360-degree customer view per brand to a holistic industry traveler view. The platform will allow true personalization as the context of the traveler is known for certain.
Market Opportunity: Traveler information today is often fragmented across multiple and unconnected providers, with no visibility of the complete traveler itinerary. The Traveler Centric Platform aims to connect travel providers across the industry and give them access to insights on their shared customers¡¯ end-to-end traveler journey. Thanks to the enhanced view, travel providers can improve customer satisfaction by offering a more personalized service and experience, while driving more sales.
Early Customers: Hotel industry
Contact: Mirja Sickel, Executive Vice President, Traveler Centric Platform; msickel@amadeus.com
