The 2025 theme: Game On

Make your move and register early

Level up or get left behind

It¡¯s a watershed moment for travel. Geopolitical tensions and economic volatility are shaking traveler sentiment and behavior, compelling suppliers and intermediaries to remain agile and responsive. At the same time, the pace of transformation isn¡¯t just accelerating¡ªit¡¯s smashing speed records. Artificial intelligence is now embedded in every phase of the traveler¡¯s journey and is fundamentally rewriting the rules for how companies must operate to just stay in the race, let alone win it. Tech stacks that once took years to build are being leapfrogged in weeks or even days. And nimble new players¡ªmany from emerging markets that are fueling innovation and growth¡ªjockey for position, while incumbents and legacy models face continual disruption. One thing is clear: Watching from the sidelines is merely a recipe for irrelevance.

This year¡¯s Phocuswright Conference theme, Game On, is more than a rallying cry. It¡¯s a point of no return¡ªwhere the imperative to break out of the box and make bold moves has become just table stakes. Practically overnight (and forever), the playbook has changed. Dare to blink, and it¡¯s Game Over.

Turbo mode activated

Across segments and sectors, the twists and turns keep coming, driving the industry to develop fresh tactics and harness ever more powerful tools to keep pace with the change:

He swung his head, signaled Dick, waved an arm, pointing. Dick and Larry stared, while Sandy poked Jeff and repeated his gestures. "No, not alone." There was a big moon, already on the wane, floating very high in the heavens, and the plain was a silvery sheen. "What's them?" she asked suspiciously. "Petered out!" gasped the boys. Then suddenly Naomi found herself in the thick of the crowd, at once crushed and protected by Reuben's six foot three of strength. At first she was shocked, chilled¡ªshe had never danced at a fair before, and it seemed dreadful to be dancing here with Reuben while Harry fiddled. But gradually the jovial movement, the vigour and gay spirits of her partner, wore down her[Pg 63] reluctance. Once more she was impressed by that entire absence of self-consciousness and false pride which characterised him. After all, why should they not dance here together? Why should they stand glum while everyone else was merrymaking? Harry did not notice them, and if he did he would not care. In Rye bells were ringing and bands were playing,[Pg 182] and the town looked quite strange with huge crowds surging through its grass-grown streets, which were, moreover, blocked with every kind of trap, gig, cart, and wain. About three hundred special constables had been enrolled for the occasion, and it was likely that they would be needed, for all the public-houses had been thrown open by the candidates. "We are mortgaged¡ªthe last foot"¡ªand she burst into tears again. As luck would have it, the only piece that was not his was the Moor's most characteristic feature, the knob of firs that made it a landmark for miles round. While they still stood men could still talk of and point at Boarzell, but when he had cut them down, grubbed up the gorse at their roots, ploughed over their place¡ªthen Boarzell would be lost, swallowed up in Odiam; it would be at most only a name, perhaps not even that. Sometimes Reuben shook his fist at the fir clump and muttered, "I'll have you yet, you see if I d?an't, surelye." HoMEÅ·ÃÀ´óÒõ¾¥12p ENTER NUMBET 0017
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